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The story of LNB
The clothing brand LNB Studio was founded in Tbilisi in 2013. The story of the project began with a shoe workshop, where custom footwear collections were meticulously handcrafted from natural materials. In 2020, the brand turned a new page, launching its first limited edition women's clothing collection.
About the Brand
The core principle of the brand is reflected in its name: the abbreviation LNB stands for "Limited & Branded." The creator and designer of the project, Bechuni Khubutiya, develops the concepts for limited capsule collections, drawing inspiration from several sources. The foundational influence is the fashion mentality of Georgia, rooted in the spirit of warrior-like femininity, expressed through sharp geometric shapes and deep black hues. In addition, the designers are inspired by both earthly and cosmic landscapes, blending ancient mythology with the aesthetics of urbanism.
The fusion of masculine and feminine, powerful and soft elements gives rise to countless variations on classic wardrobe pieces, making them more striking and distinctive. A significant part of the brand’s identity lies in its unique approach to production: LNB garments are not sewn according to factory patterns but are constructed with consideration for the fabric, shape, fit, and other details. This allows each piece to achieve a unique silhouette and perfect fit.
A distinguishing feature of LNB is its collaborative approach: the brand offers customers the option to choose materials and make design adjustments if desired. Deep customization is possible thanks to in-house production, where skilled seamstresses and designers can bring any vision to life.
Philosophy of the Project
The style of LNB celebrates the otherworldly nature of women, drawing on both divine and cosmic motifs. Special attention is given to the contradictory nature of womanhood, which adds bold accents to the precisely crafted brutality of the silhouettes: these may include silver chains, leather inserts, or ethereal fringes made of rhinestones. This unique play with widely recognized fashion codes allows women to break free from the known, expand their individuality, and confidently express it to the world. Self-assurance and confidence in one’s actions are the core values of the project.
The visual language of LNB Studio combines tradition and modernity. The strong, timeless character of the design is evident in the selection of durable, timeless materials and silhouettes. This ensures the wardrobe remains eternally relevant, suitable for any time and place.