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VIPAVENUE is part of the largest regional fashion retailer AVENUE VIP with over 25 years of history. The AVENUE VIP network includes 16 boutiques and 5 corners, including the DIOR corner.


In 2021, our network celebrated its 25th anniversary! Step by step over twenty-five years, AVENUE VIP, evolving and changing, has opened new spaces for those who are passionate about fashion, beauty, and love life in all its manifestations.


VIPAVENUE is synonymous with the authenticity of brands. We work with over 750 brands, represented in our online store, such as LNB STUDIO, LORO PIANA, BRUNELLO CUCINELLI, BOTTEGA VENETA, KITON, VALENTINO, GUCCI, PRADA, SAINT LAURENT, BALENCIAGA, and others.

BABOCHKA is an ambitious project on the verge of the collapse of the USSR. In 1988, founder Boris Avsadzhanashvili opened the first private boutique in St. Petersburg, then Leningrad, in the very center of the city on Furmanova Street (now Gagarinskaya). His artistic background and revolutionary vision of business became the foundation for the prosperity of BABOCHKA under the leadership of its charismatic leader.


The spirit of innovation and creativity of its founder is passed down from generation to generation, and today the boutiques are managed by Khatulya Avsadzhanashvili. Under her leadership, the network of boutiques has become well-known far beyond Russia, and the number of boutiques and brands represented in them has tripled, including partnership relations with such fashion houses as Chanel, Louis Vuitton, Dior, and Fendi.

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